Misión:
Generar una nueva cultura de consumo en armonía apoyada en el conocimiento de las normas y herramientas existentes, al amparo de las cuales productores, proveedores, expendedores y consumidores en general, aprendan a ser socios y no contradictores en la relación de consumo, reconociendo cordialmente sus derechos recíprocos y respondiendo con buena voluntad por sus obligaciones comunes.
Visión:
La Asociación de Consumidores de Manizales y Caldas generará espacios representativos con participación y escucha de las entidades públicas y privadas para garantizar a la sociedad colombiana calidad, idoneidad, respeto y total transparencia en las relaciones de consumo.

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